I thought there should be an app for that, so we built Peeple. I told her there should be a better place to look people up, to find out who they are based on the people who already interact with them. She knows I look people up all the time and wanted to know how I do it. Nicole brought the concept to me because I'm in recruitment.

So, it was really born of a need for uplifting others. I don't know my neighbors and I want to be able to look them up and there are people in my townhouse complex who I don't really trust.' She said, 'I want to give some sort of kudos to the Starbucks barista down the street who does a great job and who might get a better job because of me saying something nice about her.' My co-founder Nicole had called me in April of last year and literally said, 'I've got this idea. How did you come up with the idea for it? So it was really a protective element to help you make better decisions with the people around you based on looking them up on the app. The flipside of that was to create a space where you can protect your greatest assets, like your money and your house, your children and anything else that can be affected by interacting with the wrong people. It was to use social media for the greater good, not for sharing harm and hate and bullying and hiding behind our computers. It was to create a safe place for people to manage their online reputation. What was your original vision for Peeple? Here it is, minimally edited for length and clarity: When a representative for Peeple reached out to Entrepreneur recently, we thought it only fair to ask if Cordray wanted to tell us her side of the story, in her own words. Related: This Creepy, Yelp-Like App Lets You Rate People Like Restaurants Peeple isn't evil, they say, and you'd better be ready because it's coming soon whether you want it or not. She and her 37-year-old Southern California stay-at-home mom co-founder and best friend have eaten their humble pie, admitting that earlier iterations of Peeple's policies were 'ill conceived.' After taking a lifetime's worth of burns over the Internet's most hated app, they ditched the five-star rating system and opted for an opt-out. The 34-year-old Canada-based recruitment specialist is back with a new, toned down tune. She may have gone underground, but she's not quitting. Then Peeple's website, YouTube channel and all of its social accounts went dark, and Cordray went off the grid. Then came the doxing attacks and death threats. Less than 24 hours after the Post's searing critique went live, Cordray became a trending topic on Twitter, as she says, for all the wrong reasons. Related: Following Death Threats, Peeple Founder Says She Was Wrong to Position App as 'Yelp for People' 30, setting off a scathing online onslaught that Corday is still the butt of today. Neither have the countless other journalists and bloggers who were also quick to condemn the 'Yelp for People' after The Washington Post skewered it on Sept. Truth is, I never actually tried the still-unreleased controversial human-rating app. I implied that the Peeple co-founder and CEO was an arrogant bully and an opportunistic 'wantreprener.' I said the reputation app she and her co-founder Nicole McCullough are launching is catty, creepy and could destroy relationships, careers and entire lives.Īt least it sounded like it could at the time. The last two times I wrote about Julia Cordray, I wasn't very nice.

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